FAMOUS LAST WORDS
How to make a lasting impression (Statement that Sticks)
During training, I have focused on our hook or opening line and how to grab attention, but as you can tell from the graph above, the close of your speech is as important (if not more) than the opening. People's concentration span fades quite rapidly, unless your talk is so rivetting and is relevant to them (What's in it for me?). Scientific studies show that what you say first and last are most important and these are most likely to be remembered. The problem is that many speakers come out saying, "Thank you" and end saying, "Thank you" and those lines are not memorable at all. As you've learned from previous sessions, there are keys to being memorable and we will continue to focus on these throughout this term. REMINDER - S.O.X.
S - Stories, Something sensational/startling/shocking, Solid (concrete), Suspenseful
O - Original or outstanding (remember the mind filter?)
X - eXpose yourself. Be vulnerable and real. Share your failures, weaknesses or battles.
In this training session (and in the February training) we will focus on how you end and on leaving a lasting impression.
What can you say that will stick?
This will also be helpful to you when crafting your elevator speech or pitch. Investors or clients are moved to action within about ten seconds. You better learn how to make a statement that sticks.
Say "thank you" in place of a power punch (or punchline)
Talk past the close (Elm Street Speaker)
End with a fizzle not a pop (Remember to signal the close)
Forget a call-to-action (something to do)
Call for questions.Where should you put your Q&A?
Apologize (One of my big flaws)
Provide some kind of glib statement e.g. "It was a pleasure being here"
4 KEYS TO A LASTING IMPRESSION (4 S's)
1. Signal when you're about to close
2. Summarize in a sentence (or in quick points)
3. Solidify (Call-to-action, emphasize, reframe, restate)
4. Sticky Statement (Punchline or Power Punch)
“Just as the comedian should leave ‘em laughing, the speaker should leave ‘em thinking.”
TYPES OF CLOSE
A goosebump moment
The great reveal (ahaa moment)
Bookend (or full circle)
Surprise (anticlimax or unexpected ending)
HOW TO MAKE A STATEMENT STICK?
Read "Made to Stick" by Chip and Dan Heath (Standford Professors)
Who made these famous statements? (At the end of their speeches)
“Give me liberty or give me death!”
“Let men still say, ‘This was their finest hour!’”
“Thank God Almighty, we are free at last!”
“Ask not what your country can do for you, ask what you can do for your country?”